OBLYSTEP

OBLYSTEP is an emerging footwear and apparel brand.

Positioning: Primarily offering men’s outerwear (such as overshirts and lightweight jackets) with a minimalist Korean/American style, emphasizing “versatile styling,” “comfortable fabrics,” and “logo-free minimalist design.”

Target Audience: Urban men who value quality and practicality, preferring a low-key, sophisticated look and a preference for anti-fast fashion.

Operating Model: Direct sales to global or specific regional markets, potentially leveraging social media (Instagram, TikTok) for content marketing.